A Game of Phones: Mobile Brands in Westeros

Posted by on May 16, 2016 in Branding, Feat, Tech, Trends | Comments Off on A Game of Phones: Mobile Brands in Westeros

A Game of Phones: Mobile Brands in Westeros

As always, it’s quite exciting to see what will unfold in the current season of the hit HBO series Game of Thrones. Presently in its sixth season, the medieval-themed fantasy based on George R.R Martin’s novels took television by storm when it first aired in 2011. And now, it’s on a relentless charge towards its highest ratings since its debut.

daenerys targaryen with a baby dragon on her shoulder

Game of Thrones (or GoT for those who are fond of abbreviation) is a fictional manifestation highlighting what people will do for power, as well as an in-depth look into human psychology. Strikingly characterized by a mix of sex, nudity, violence, adventure, and gore, the book adaptation has captivated a huge, worldwide audience. With a dose of hierarchical and feudal conflict, the series generates impressivley powerful dramas in its storyline. Each family in the GoT world wants the absolute power to reign and rule over the others. It doesn’t get much more dramatic than that.

Come to think of it, this awe-inspiring fiction has a striking resemblance to real human history. According to the books, human societies have been built around the never ending battle for power and rule. In today’s world, huge corporations have built their strongholds in order to dominate the Earth’s inhabitants (perhaps not quite as dramatic as that, but you get the point!)

Companies constantly look at other companies in order to compare their strengths and weaknesses. Their need to be more advanced than each other in practically every aspect has grown at an exponential rate. Smaller companies get in on the “battle”, too, by constantly comparing the goods and services that we use every day. I came upon a great example of this while looking for new options for hosting my wordpress blog the other day: good WordPress hosting comparison. An article that, to some people, might seem mundane is actually a vivid example of the constant back and forth between “warring” companies.

It can certainly be said that the 21st century has become witness to the constant battle of computers, gadgets and mobile devices. The technological revolution has simply created a modern form of an old conflict.

game of thrones symbols

Having that established, the war-filled setting of the world of Westeros seems all too familiar. Entire families being exiled. Ordinary people doing extraordinary things.. It’s a rollercoaster of ups and downs.

Similarly, when a big mobile company begins to die out, a smaller company might realize its luck and decide to capitilize on the situation. It’s almost as if it’s…. a Game of Phones? I know, I cringed even while writing it, but bear with me.

The Starks: Microsoft

“Winter is Coming” utters the wardens of the North. The Starks are an old and hardy family. Their stony disposition has earned them a name in the world of Westeros. They may have made many friends, but they have made more enemies. Then again, they probably knew that would happen from the beginning.

a meme of eddard stark

Microsoft has been in both the top and bottom of the mobile arena in recent years. Being one of the super powers in the computer world in the last decade, it has undoubtably been an arduous climb to the coveted top of the list in the mobile scene. Microsoft has launched the Windows Phone in 2010 to target the expanding mobile market, but problems have paved a painful path along the way. As the Starks try to keep themselves afloat, Microsoft is trying to do the same.

The brand has expended a large amount of money and effort to introduce and market the Microsoft Lumia series, but have had a hard time gaining the total success they were hoping for.

It seems to be fate that winter has come for Microsoft (at least for their mobile phone branch.)

The Greyjoys: Sony

In the distant lands of Pyke lie the great and proud Greyjoys. Having been in existence for many years, the family controls a sizable naval force that boasts warships of different sizes, ready to seize and control the seas. Their problem: their opponents fight on the mainland. The same can be said for Sony.

The company is, obviously, one of the big players in the market for other electronic devices, but they actually fall short in terms of mobile phones. Sure, they do have the Sony Xperia, one of the highest performing phones on the market today.

a lineup of four sony phones

When it comes to to carving out a swathe of land in Westeros, however, the Greyjoys lack the land power needed. In the same way, Sony lacks advertisement in other parts of the world where they could have potentially sold more.

In today’s competitive corporate scene, the better the advertisement, the better the sales. Unfortunately for them, their ads have led them astray.

The Arryns: ZTE

When ZTE exploded in the market, one could say that they managed to do relatively well in sustaining their brand. The industry would show that they actually did a magnificent job in the beginning. Upon closer inspection, however, ZTE seems to be playing a little too safe.

The Arryn’s of the Vale are the same way. The family is a major-name house with the Eyrie as their stronghold. They choose to be surrounded by the mountains which keep them secure. The family and their knights have become comfortable and archaic. The same goes for ZTE.

ZTE may have the upper edge on its wireless solutions versus its competitors, but their mobile design is not as exciting and user-engaging as their powerful competitors.

The Arryn words “As high as honor” is an ironic description of the company.

The Martells: LG

Dwelling in the deserts of Sunspear, the Martells are a family with exoticism imbued into their name. They are bold, passionate, and adventurous, much like what LG is striving to be at the moment.

LG’s latest venture on the mobile scene is manifested with the LG V10, competing in the market with its high end Qualcomm Snapdragon 808 Processor and backed with 4GB RAM. Thanks to their avid advertising, the company has interacted with a wider audience than ever before.

a meme of a game of thrones character

In the United States alone, the new mobile device has drawn a large crowd, selling a whopping 450,000 in 45 days after its launch.

Hear it clear, hear it loud! “Unbowed. Unbent. Unbroken.”

The Tullys: Huawei

The lords of the Riverrun pride themselves on swimming across the current, all the while ensuring that they protect their family, duty and honor. Backed by its P9 Plus and seamless design, Huawei apparently intends to swim across the current as well.

Huawei ranked 5th in the most popular and best selling mobile devices today – and for a good reason. It may come as a surprise that they established themselves as such. One word: partnerships. Like the partnership of the Tullys and the Starks, the company has perfected the art of collaborations in the field of telecommunications. In fact, both its services and products have been sold in over 140 countries because they currently attend 45 of the world’s 50 largest telecom operations on the globe.

Now that’s a fruitful marriage!

The Tyrells: Lenovo

The Tyrell’s have a huge amount of wealth. Their family resides in High Garden in the lands of the Reach, where bountiful harvests have made them extremely prosperous. They never stop increasing their power, because they use these resources to strengthen their army. For that, they receive a great amount of respect among the people of Westeros.

Lenovo shares the same amount of wealth as the Lords of High Garden. Known for their large scale computer brand all over the world, Lenovo has now targeted the mobile arena with vicious intent – and they are not stopping. Since 2011, the brand has made a shuffle within the mobile business. Ranked 4 in the world for sales in the mobile division, this company is actually the largest personal computer vendor based on total unit sales. Not to mention landing Kobe as one of their advertisers.

Lenovo’s latest venture, the Lenovo K900, is a testament to their relentless drive to be at the top of the food chain. Refined and powerful with its Dual Core Intel Atom processor and 5.5” HD display, the mobile company is focusing on yet another reshuffle on the world rankings.

Now that’s ‘Growing strong’, indeed!

The Lannisters: Apple

The Lannister’s of Casterly Rock play a major role in most of the conflicts in the world of Westeros, and that’s for good reason. The influential family has the power of significant wealth mined from the depths of the lands they call home.

SE stands for samsung ending meme

Tim Cook’s Apple has dominated the mobile arena. The magnificent brand has penetrated the technological scene in a multitude of ways, rooting from its innovative designs and even more innovative way of advertising. Thanks to an effective synergy within the company, the brand has landed number 2 in world sales (just below Samsung).

Apple’s latest product line, the iPhone SE, solves the demands for a cheaper iPhone to be sold mostly in third world countries. The latest Apple offering creates a wide range of possibilities with its A9 Chip processor with retina display and a camera that suits the exquisite brand.

a lineup of iPhones

The words of the Lannister’s, “hear me roar”, fits perfectly with the mobile phone giants endless possibilities.

The Baratheons: Samsung

The lord of the Stormlands, the Baratheons have fought with grit to retake the Iron Throne. With their explosive and warring behavior, it is only suitable to have them as the rulers of Westeros. “Ours is the fury”, they like to say.

apple who? GoT meme

Samsung displayed the same kind of fury when it toppled Apple as the king of the mobile world. The heated rivalry caused the company to reinvent themselves over and over, using different technologies to finally outsell their number one competitor. As part of their reinvention scheme, the number 1 ranked brand in sales released its latest venture called Samsung S7 Edge . The product features a high-powered Octacore processor and a 12MP camera with water proof 5.1” Flat Quad HD Display which, by most accounts, is the best in the market as of late.

samsung headquarters

On its first month of release, the new Samsung mobile phone, fronted by the latest Android OS, has outsold Apple by a huge disparity in Asia and Europe. Not to mention outselling its previous S6 model. The phone was projected by many mobile users to “smash expectations” in the coming months.

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The world of GoT has been a trending topic over the course of its existence. Each episode in the sixth season creates an extension of reality as they test the patience of each fan around the globe. The same thrilling encounter can be felt when these giant phone companies fight over the mobile market for supremacy.

The world is now merely a witness to the Game of Phones.