3D Television Loses Battle With Smart Technology

Posted by on Mar 5, 2016 in Tech | Comments Off on 3D Television Loses Battle With Smart Technology

3D Television Loses Battle With Smart Technology

The big thing in TVs this year at CES is unreasonably “ultra-definition” TVs. But, compared to last year’s offerings, 3D TVs are conspicuously absent. Some tech-writers have their theories about why 3D is out this year, but they mostly believe that this is just a lull before the technology resurges. I disagree.

3D Edged Out by “Smart” TV Technology
While LG might have the copyright on “Smart TV,” it isn’t stopping everyone from talking about “smart” features for TVs, which are finally catching up with computers, phones, tablets and everything else with a screen when it comes to functionality. Frankly, the ability to stream content and get online with your TV — without connecting another device — has been a long time coming.

But 3D doesn’t add as much capability as the ability to download apps, stream content online to your big screen or just talk to your TV (very cool). Consumer’s familiarity with tablets and smartphones as platforms for their media have begun to question why their TVs can’t do more, and 3D TV pales in comparison to TVs that deliver more of that craved functionality.


Consumers Are Done 3D
It had a good run, but movie-goers are rejecting 3D as a gimmick to inflate ticket prices. After Avatar gave the technology a boost and ignited the studio push for 3D movies in theaters, TV manufacturers all jumped on the bandwagon as a way to differentiate themselves and hopefully get ahead of the trend. But with a lack of 3D content, manufacturers are now backing off.

Why 3D is Really Dead?
Patrick Miller thinks 3D will make a comeback further down the road, Futuristic Multi Touch Computer Panelwhen the technology has improved and studios are ready to start providing more 3D content, but I beg to differ. I contend that 3D doesn’t really add that much either to the gaming or to the movie-watching experience. It’s a gimmick that movie studios used to inflate theater revenue even as movie attendance dropped.

Roger Ebert agrees with me, getting into detail on 3D’s problems as a technology, and as a poor substitute for the immersion of a good story. Studios may have sealed the technology’s fate by making it part of the
edsgfsfsdfsdfsdfsd_jpg_81544257business model that tries to increase theater revenues even as movie attendance drops off. So, what have we learned by the lack of 3D devices at this year’s Consumer Electronics Show? I think consumers have sent a pretty strong message to electronics manufacturers; namely, that content delivery trumps flashy gimmicks like 3D. People would rather watch the content they want in 2D than be left with a TV that allows them less freedom, but shows them blue aliens in three dimensions.

Savvy electronics users favor substance over flash. Anything else is just wishful thinking by writers nostalgic for red and white 3D glasses and monster movies.

Read More