Techie Tips: 3 Computing Technologies for Ecommerce

Posted by on Nov 11, 2016 in Branding, Computing, Feat | Comments Off on Techie Tips: 3 Computing Technologies for Ecommerce

Techie Tips: 3 Computing Technologies for Ecommerce

As the trend of various businesses moves towards offering their products and services online, electronic commerce, or more simply known as ecommerce, is making an impact that is felt in virtually all industries. Not only has it shaped a new landscape in regard to how transactions and trade are performed, but it is continuing to be one of the most convenient approaches to taking away the ‘distance’ factor for businesses.

ecommerce-possibilities

Truly, it can be confidently said that it is the future of the economy. For this reason, many businessmen are finding themselves riding a new trend, as a significant number of companies have already migrated online and are now reaping all the benefits.

Then again, with all these great perks and advantages, a revolutionary digital tool has presented a much more demanding and competitive market in all industries it has touched. As such, small and medium enterprises (SME’s) have taken the risk and have jumped on the bandwagon together with much bigger businesses towards a much more expansive online arena.

In this business playing field, any player who is brave enough can learn, earn and grow as they present their products and services through the internet. Nowadays, it is just a matter of who makes the important steps to achieve more traction and audience. While technology remains the key in practically all business, ecommerce serves as that one big step to the next level. In this regard, it is important to take note of these three computing technologies that can and will raise the bar for ecommerce in the global market.

Good CMS, Better Business

Most guides would declare that any aspiring ecommerce business should first create a limited liability company or LLC. As the name implies, an LLC provides a business with limited liability in case the owner is sued. Unlike a sole proprietorship, an LLC is a legal entity separate from the business owner. In other words, if someone sues the business, or one of the employees, the owner’s personal assets are protected.

volusion-vs-shopify

The next step is to set-up the business as usual. Setting up the paper work such as opening a business checking account, putting a trademark on one’s intellectual property and getting tax permits get the ball rolling. After that, it is integral to check the competition and produce new ideas to be something newer and more different.

The last important step is to tap into the virtual market through online tools, such as creating a virtual presence with a website. In this regard, choosing the right content management system or CMS is the best way to go.

A content management system or CMS is a software application or set of related programs that are used to create and manage digital content. CMS’s are typically used for enterprise content management (ECM) and web content management (WCM). In other words, a CMS is an ecommerce solution that helps ecommerce businesses expand their audience by tools such as social media integration and SEO tools.

Content management systems are intended to help one’s business expand and grow to the upper niche. While simple web creation software can help an owner get a quick, informational site up, CMS software helps business owners to incorporate important eCommerce tools, such as shopping carts and point-of-sale systems.

One can also incorporate a customized help desk, live chat and inventory management. The best content management systems can track affiliate income including ad clicks on the site and third-party vendors that sell products.

The most prominent names in the CMS department only come down to two, namely: volusion and Shopify.

This volusion vs shopify era has been a game changer for ecommerce because they always aim to provide the better services and add-ons to their patrons. As such , it is important that an owner be informed on what factors should be noted of.

Looks Sell: Webmaster Coding and Design

One of the primary functions of content management software is basic web creation. Most CMS programs come with traditional web-building tools and features, traditionally known as add-ons, so an owner can quickly upload a professional, working webpage, then develop it with more in-depth functions and tools later. Some features that are important for a CMS to include are a blog, wiki, discussion forms and other user-contribution features.

Although CMS’s already provide templates and utilities in which an owner can design his or her website, it is imperative that ecommerce professionals up the ante with regard to the appearance of their sites. The golden rule of business and advertising is that looks sell. In the online business world, one’s website represents the owner’s character and professionalism, whether people would trust him or her with their purchases. More often than not, the one that looks better sells more.

super-technology

For this reason, it is important for business owners to acknowledge the need for professional expertise in this matter. One significant step towards achieving a good presence online is by hiring an expert coder or web designer. These professionals are equipped with the right programming knowledge that can help owners to customize their websites according to their preferences. In this way, businesspeople are more hands-on with their business, setting up their websites in a way that not only pleases their customers, but also pleases themselves.

Overall, web code experts or webmasters are very specific in giving customers a good experience in the site by following specific goals and guidelines. They recognize that it is extremely important to keep usability in mind and not sacrifice it just for the sake of appearance.

Add Sales with Online Ads

CMS also gives patrons a valuable amount of add-ons with regard to advertising tools, such as social media viewership and Search Engine Optimization. However, the bigger question lies whether it is sufficient to get a wider audience. Stepping up in using online advertising is a viable option to do just that. Online advertising is one of the most effective ways for businesses of all sizes to expand their reach, find new customers, and diversify their revenue streams.

With so many options available – from PPC and social media boosts to webpage ad display and in-app ads – online advertising can be intimidating to newcomers, but it does not have to be. Many establishments now offer services to boost online presence and sell more. Paid search – also known as pay-per-click advertising or PPC – is one of the most common and effective types of online advertising.

online-advertising

Paid search allows one to bid on relevant terms and phrases that may cause text-based ads to be displayed to users when they enter specific search queries into search engines. These terms and phrases are known as keywords, and they form the basis of PPC advertising. Advertisers bid on keywords as part of an ad auction. This ensures that all advertisers have a fair chance of their ads being displayed to users, rather than those with the biggest advertising budgets.

Keywords should be highly relevant to the owner’s business, organized and structured into logical ad groups separated by campaign type, and aligned with the correct match type in order to be displayed to the right visitors, at the right time, for the right campaign.

While paid search may have transformed internet advertising, paid social is transforming the web of tomorrow. Social networking remains the most popular virtual hub for adults all over the world, and advertisers have evolved their strategies to target consumers where they spend their time, namely on social networks such as Facebook and Twitter. Paid social advertising functions similarly to paid search, with the notable exception that advertisers, not users, take the initiative – advertisers must “search” for users, rather than the other way around.

One of the greatest strengths of paid social advertising is the granularity with which advertisers can target prospective customers, and this principle underpins many social advertising platforms and products. Advertisers can target users with hundreds of parameters, from demographic data (such as age, gender, income, level of education, and marital status) to browsing preferences and social behavior.