A Game of Phones: Mobile Brands in Westeros

Posted by on May 16, 2016 in Branding, Feat, Tech, Trends | Comments Off on A Game of Phones: Mobile Brands in Westeros

A Game of Phones: Mobile Brands in Westeros

As always, it’s quite exciting to see what will unfold in the current season of the hit HBO series Game of Thrones. Presently in its sixth season, the medieval-themed fantasy based on George R.R Martin’s novels took television by storm when it first aired in 2011. And now, it’s on a relentless charge towards its highest ratings since its debut.

daenerys targaryen with a baby dragon on her shoulder

Game of Thrones (or GoT for those who are fond of abbreviation) is a fictional manifestation highlighting what people will do for power, as well as an in-depth look into human psychology. Strikingly characterized by a mix of sex, nudity, violence, adventure, and gore, the book adaptation has captivated a huge, worldwide audience. With a dose of hierarchical and feudal conflict, the series generates impressivley powerful dramas in its storyline. Each family in the GoT world wants the absolute power to reign and rule over the others. It doesn’t get much more dramatic than that.

Come to think of it, this awe-inspiring fiction has a striking resemblance to real human history. According to the books, human societies have been built around the never ending battle for power and rule. In today’s world, huge corporations have built their strongholds in order to dominate the Earth’s inhabitants (perhaps not quite as dramatic as that, but you get the point!)

Companies constantly look at other companies in order to compare their strengths and weaknesses. Their need to be more advanced than each other in practically every aspect has grown at an exponential rate. Smaller companies get in on the “battle”, too, by constantly comparing the goods and services that we use every day. I came upon a great example of this while looking for new options for hosting my wordpress blog the other day: good WordPress hosting comparison. An article that, to some people, might seem mundane is actually a vivid example of the constant back and forth between “warring” companies.

It can certainly be said that the 21st century has become witness to the constant battle of computers, gadgets and mobile devices. The technological revolution has simply created a modern form of an old conflict.

game of thrones symbols

Having that established, the war-filled setting of the world of Westeros seems all too familiar. Entire families being exiled. Ordinary people doing extraordinary things.. It’s a rollercoaster of ups and downs.

Similarly, when a big mobile company begins to die out, a smaller company might realize its luck and decide to capitilize on the situation. It’s almost as if it’s…. a Game of Phones? I know, I cringed even while writing it, but bear with me.

The Starks: Microsoft

“Winter is Coming” utters the wardens of the North. The Starks are an old and hardy family. Their stony disposition has earned them a name in the world of Westeros. They may have made many friends, but they have made more enemies. Then again, they probably knew that would happen from the beginning.

a meme of eddard stark

Microsoft has been in both the top and bottom of the mobile arena in recent years. Being one of the super powers in the computer world in the last decade, it has undoubtably been an arduous climb to the coveted top of the list in the mobile scene. Microsoft has launched the Windows Phone in 2010 to target the expanding mobile market, but problems have paved a painful path along the way. As the Starks try to keep themselves afloat, Microsoft is trying to do the same.

The brand has expended a large amount of money and effort to introduce and market the Microsoft Lumia series, but have had a hard time gaining the total success they were hoping for.

It seems to be fate that winter has come for Microsoft (at least for their mobile phone branch.)

The Greyjoys: Sony

In the distant lands of Pyke lie the great and proud Greyjoys. Having been in existence for many years, the family controls a sizable naval force that boasts warships of different sizes, ready to seize and control the seas. Their problem: their opponents fight on the mainland. The same can be said for Sony.

The company is, obviously, one of the big players in the market for other electronic devices, but they actually fall short in terms of mobile phones. Sure, they do have the Sony Xperia, one of the highest performing phones on the market today.

a lineup of four sony phones

When it comes to to carving out a swathe of land in Westeros, however, the Greyjoys lack the land power needed. In the same way, Sony lacks advertisement in other parts of the world where they could have potentially sold more.

In today’s competitive corporate scene, the better the advertisement, the better the sales. Unfortunately for them, their ads have led them astray.

The Arryns: ZTE

When ZTE exploded in the market, one could say that they managed to do relatively well in sustaining their brand. The industry would show that they actually did a magnificent job in the beginning. Upon closer inspection, however, ZTE seems to be playing a little too safe.

The Arryn’s of the Vale are the same way. The family is a major-name house with the Eyrie as their stronghold. They choose to be surrounded by the mountains which keep them secure. The family and their knights have become comfortable and archaic. The same goes for ZTE.

ZTE may have the upper edge on its wireless solutions versus its competitors, but their mobile design is not as exciting and user-engaging as their powerful competitors.

The Arryn words “As high as honor” is an ironic description of the company.

The Martells: LG

Dwelling in the deserts of Sunspear, the Martells are a family with exoticism imbued into their name. They are bold, passionate, and adventurous, much like what LG is striving to be at the moment.

LG’s latest venture on the mobile scene is manifested with the LG V10, competing in the market with its high end Qualcomm Snapdragon 808 Processor and backed with 4GB RAM. Thanks to their avid advertising, the company has interacted with a wider audience than ever before.

a meme of a game of thrones character

In the United States alone, the new mobile device has drawn a large crowd, selling a whopping 450,000 in 45 days after its launch.

Hear it clear, hear it loud! “Unbowed. Unbent. Unbroken.”

The Tullys: Huawei

The lords of the Riverrun pride themselves on swimming across the current, all the while ensuring that they protect their family, duty and honor. Backed by its P9 Plus and seamless design, Huawei apparently intends to swim across the current as well.

Huawei ranked 5th in the most popular and best selling mobile devices today – and for a good reason. It may come as a surprise that they established themselves as such. One word: partnerships. Like the partnership of the Tullys and the Starks, the company has perfected the art of collaborations in the field of telecommunications. In fact, both its services and products have been sold in over 140 countries because they currently attend 45 of the world’s 50 largest telecom operations on the globe.

Now that’s a fruitful marriage!

The Tyrells: Lenovo

The Tyrell’s have a huge amount of wealth. Their family resides in High Garden in the lands of the Reach, where bountiful harvests have made them extremely prosperous. They never stop increasing their power, because they use these resources to strengthen their army. For that, they receive a great amount of respect among the people of Westeros.

Lenovo shares the same amount of wealth as the Lords of High Garden. Known for their large scale computer brand all over the world, Lenovo has now targeted the mobile arena with vicious intent – and they are not stopping. Since 2011, the brand has made a shuffle within the mobile business. Ranked 4 in the world for sales in the mobile division, this company is actually the largest personal computer vendor based on total unit sales. Not to mention landing Kobe as one of their advertisers.

Lenovo’s latest venture, the Lenovo K900, is a testament to their relentless drive to be at the top of the food chain. Refined and powerful with its Dual Core Intel Atom processor and 5.5” HD display, the mobile company is focusing on yet another reshuffle on the world rankings.

Now that’s ‘Growing strong’, indeed!

The Lannisters: Apple

The Lannister’s of Casterly Rock play a major role in most of the conflicts in the world of Westeros, and that’s for good reason. The influential family has the power of significant wealth mined from the depths of the lands they call home.

SE stands for samsung ending meme

Tim Cook’s Apple has dominated the mobile arena. The magnificent brand has penetrated the technological scene in a multitude of ways, rooting from its innovative designs and even more innovative way of advertising. Thanks to an effective synergy within the company, the brand has landed number 2 in world sales (just below Samsung).

Apple’s latest product line, the iPhone SE, solves the demands for a cheaper iPhone to be sold mostly in third world countries. The latest Apple offering creates a wide range of possibilities with its A9 Chip processor with retina display and a camera that suits the exquisite brand.

a lineup of iPhones

The words of the Lannister’s, “hear me roar”, fits perfectly with the mobile phone giants endless possibilities.

The Baratheons: Samsung

The lord of the Stormlands, the Baratheons have fought with grit to retake the Iron Throne. With their explosive and warring behavior, it is only suitable to have them as the rulers of Westeros. “Ours is the fury”, they like to say.

apple who? GoT meme

Samsung displayed the same kind of fury when it toppled Apple as the king of the mobile world. The heated rivalry caused the company to reinvent themselves over and over, using different technologies to finally outsell their number one competitor. As part of their reinvention scheme, the number 1 ranked brand in sales released its latest venture called Samsung S7 Edge . The product features a high-powered Octacore processor and a 12MP camera with water proof 5.1” Flat Quad HD Display which, by most accounts, is the best in the market as of late.

samsung headquarters

On its first month of release, the new Samsung mobile phone, fronted by the latest Android OS, has outsold Apple by a huge disparity in Asia and Europe. Not to mention outselling its previous S6 model. The phone was projected by many mobile users to “smash expectations” in the coming months.

***

The world of GoT has been a trending topic over the course of its existence. Each episode in the sixth season creates an extension of reality as they test the patience of each fan around the globe. The same thrilling encounter can be felt when these giant phone companies fight over the mobile market for supremacy.

The world is now merely a witness to the Game of Phones.

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What Your iPhone Apps Say About You

Posted by on May 16, 2016 in Feat, Mobile Apps, Tech, Trends | Comments Off on What Your iPhone Apps Say About You

What Your iPhone Apps Say About You

What Your iPhone Apps Say About You

Let’s face it, you love your iPhone. Almost romantically, you dress up your device with protective covers, fancy phone cases, and brand it with your own unique imprints. In fact, you love your iPhone so much you can’t even leave the house without it.

You just can’t even.

iphone at night

In a society where practically everyone’s day begins face-to-face with a mobile device, why wouldn’t you feel compelled to garnish your phone?

Today, each days ends with the silent fading of bright screens that man has somehow mixed into a necessary category of life in an socially acceptable concoction. Since mobile technology has now become an integral part of your daily life, it now has the power to evolve you… into a digital extension of who you are.

And that’s just the thing about evolution — Before you know it, it’s already happening.

In the 21st century, the mobile phone is the new a tell-tale sign of your inner being.  Before, people could tell who you are by what you eat, what you do with your time, and who your friends are. Now, the new answers lie in your technology.

You Are What You App

Whether you like it or not, your iPhone can reveal an impressive amount of who you are based on your apps alone. Here are the most common categories we’ve found.

The Traveler

iphone at night

One of the major trends in today’s mobile application scene is the use of GPS, or “global positioning system”.

Your phone is filled with navigational applications like Waze and Google Maps to help guide you in your journeys. If you travel internationally, we’re sure you’re aware of the importance of currency conversion, so you probably have apps like Converter Plus and Evernote to keep track of all things you need to remember.

Of course in that mix, you also have UBER, Lyft, or both to help you get from point A to point B with ease.

If you’re one to wine and dine while traveling, you keep apps like FourSquare in your device to help you locate the best places to unwind while away.

What you probably also have is a mean set of photography skills. And we’re not talking the snap-and-go type of skills either… Your photos matter. Your PicsArt and VSCO and Camera+ apps are always on hand for editing. Your keen sense of fun and adventure makes you the kind of person who is fun to be with when everyone decides to go for that once in a lifetime road trip!

The traveler in you simply shows how much you love experiencing life as it comes.

The Productive Businessman (or Woman)

Aside from having Entrepreneur Daily and LinkedIn applications in the quick tabs of your iPhone, you have tons of office apps ranging from Adobe Acrobat Reader and Microsoft Excel for you on-the-go financial reports, to HotSchedules for employee scheduling, talent sourcing, and task management.

ipad

You’re always on top of everything in your professional life. You simply fancy mobile apps that have anything to do with creating documents, collaborating and analyzing and tracking. Your applications are more likely to be the ones featured or advertised over the web. You open your doors to additional features and updates (even if it costs you more) just to have the next best thing, making your life a little more organized.

You value interactivity, time and presentation so much that you have to make sure everything is within reach. If you company website needs an update, a quick access to the WP Hosting Hub to check out the best options should be a breeze through your iPhone. If you need to keep ALL your lines of communication open, you have Viber, Slack, Blue Jeans and Skype.

The bottom line is you need to be plugged in to your business 24-7.

The Musically Inclined

The world feels much better with your earphones on. Music brings comfort to your soul, and the dazzling lights of your inner mind turns on with its beat and melody. Generally, number one and two on your apps list is Spotify Music and iMusic.

If you’re sentimental type, with your ragged look and free flowing spirit, you might have Tabs and Chords by Ultimate Guitar and Garageband in your list. If you’re the raving, mix and match type of person, you would have something like DJay2 for iPhone or Traktor DJ when creativity takes you.

listenting to music

When the singer’s soul got a hold of you while picking you nest app, you might have landed on SoundCloud, and added it to the list. You keep the passion burning with Sing Karaoke and Songify (both by Smule) to reassure the singer in you.

Through you and your iPhone, the world might just be a little more serene with your passion for music.

The Social Networker

You have an account (or two) in practically on every social media application made by man. Your apps line-up includes the famous Facebook, Twitter and Instagram trio. Add in Snapchat, Viber, Line and WeChat, and you have one big Social Media party!

Just like any other good o’ social media enthusiast, your precious account is vivid alive with photos with the most playful editing to bring in a whole new dimension in your profile picture.

iphone apps

You may confuse yourself as a Traveler because of your love for the digital art. You might have taken it a notch higher – sans the travels. The basic tools of the Traveler pale in comparison with that of the Social Networker. You, as a FB-Twitter-IG fanatic, bring in your online presence to a whole new level. You upgrade with Snapseed and VSCO app. Add the cherry on top with a touch of Afterlight, and you have the perfect social media package.

The Gamer

Gamers simply love gaming applications in the wonderful iOS system. As such, you have a good taste in your games. Your high Clash of Clans level speaks for itself. You have CandyCrush and Stack when you’re bored, Piano Tiles when you need a challenge, and Clash Royale when you feel the need to be a little barbaric.

gaming on iphone

In the digital world you created for yourself, you simply love to be the score leader of the game. True enough, this has made you more focused and witty.  Depending on the type of games you actually have, your gamer persona can have a mix and match of emotions and behaviours. If you are the type of player who goes into gaming gear when bored, then you might be a casual gamer. You are the gamers who just want to kill time as much as you want to kill your next PvP victim.

If you are the kind who plays the popular games with dignity and ample amount of time, then you are the casual gamer. You tend to be a regular in most games and tend to be neutral in real life. You’re still good. You know how to balance reality and the game.

Then there is the gaming addict. You spend your days uncovering the lore behind every game there is on the Appstore. Plus, you love to voice out your thoughts and give reviews to gaming apps on a regular basis.

***

The ever-evolving era induced by technology is what you are in today. Your phone and the applications you use in it are your voice to the technological era. As you try to utilize these applications in your life, see to it that they cater to your needs as individuals, and provide basis for the things that you actually do in your life.

Ultimately, what you use delivers a rough sketch of who you are. So be it a traveler, a gamer, a social networker, a musician or a businessman, the apps related to them reflects who you are. You can erase them whenever. The thing is you can’t uninstall who you really are.

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